Programm

Symposium: Art and Branding in Hypercapitalism

14:00
Visit of the exhibition New Nordic Luxury by SANKE at Reflector Gallery
15:00
Welcome and introduction
Ismene Wyss, University Bern
Moderation by Marta Kwiatkowski, Reflector Gallery

15:15 
How to Build a Luxury Brand 
Michelle Nicol, Co-founder and Curator & Rudolf Schuermann, Co-founder and Strategist
15:45
The Four Secrets to Building Your Billion Dollar Brand
M. A. Andreas Ervik, University of Oslo
16:15
Discussion
16:45

Coffee break

17:15
Post Digital Display. Visual Merchandising as Artistic Strategy
M.A. Stefanie Marlene Wenger, University of Bern 
17:45
What You Desire Is Not What You Want
Prof. Dr. Marcus Steinweg, State Academy of Fine Arts Karlsruhe
18:15
Discussion
18:45 
Final remarks and apéro at Reflector Gallery

The event will be held in English

01.12.2018